SERVICE DESIGN OVERVIEW
Diageo recently integrated an innovation lab along with new design practices and key hires in to their organisation to help drive more digital ways of working at the heart of their organisation. As a UX Lead and Service Designer I lead the UX team in defining best practices, oversaw a series of deliverables to lead the C-suite towards more design thinking behavior and created thier design system, UX play-books and kicked off automated services such as chat-bot integration for IT support and HR facilitation.
INNOVATION LAB
At the heart of the innovation lab were the UX design Tools. These included the UX play-book, Customer Journey Maps and Design Thinking workshops. I oversaw the team that created the two stages of research and internal employee UX reviews and the resulting strategy reports.
UX PLAYBOOK
As the UX Lead / service designer I was the sole author of the UX playbook, something I've integrated in to many organisations in the past. In this instance I was the sole author that created the UX tools, customised designed for the Diageo Innovation Lab. The slides were designed to work optimally across the Diageo platform, internal comms channels and sharepoint sites with all assets coming in under 1Mb.
