From 2008 to 2011 I managed the digital touch-points for the mentalist and Lottery prediction scoundrel Derren Brown.
As Creative Director and Digital Strategist I looked established his entire brand's online brand offering. I built and managed all online aspects from merch, promotion, social media, blogs, fan engagement, micro-sites, 3rd party engagement and tour promotion. Along with this I built and ran the Derren Brown Art Site and established contact with the Rebbecca Hossack Gallery who undertook him as a graphic artist and painter.
I also oversaw the production and art direction of tour merchandise, tour brochures, poster campaigns, DVD packaging design and exclusive fan engagement. In the first 2 years fan engagement saw figures rise from the tens of thousands to the low millions.
