CUSTOMER JOURNEY MAPPING
Customer experience workshops, end-to-end journey. Starting from initial enquirer, showroom, purchasing, post purchase, after-sales support and long term engagement. All touch-points including digital in-store, CRM and onine were mapped on to a life cycle journey.
REDESIGN OUTPUTS
Redesign and re-platforming of CRM, micro-sites and customer touch-points:
MERCEDES ME APP
Integration of the tailored customer service requests inside the Mercedes Me app on mobile.
PROMOTIONAL MICROSITE
Demo microsite to present all agency outputs and campaign materials.
