Strategy documentation and Service Design Playbooks

Over the last 13 years I have produced numerous decks, digital transformation guides, playbooks and manuals for various clients. These documents have played a key part in steering innovation labs, start ups, incubators, serivce design and UX teams.

The following is a list of various outputs from which I was either the primary author or lead the teams creating them.

Client: Various
Link: powdigital.com/strategy
Date: 2010 to 2020
Toshiba's 'digital first' communication guidelines to align print based branding to digital
HSBC - UI Standardisation across 3300 entities globally
Healthcare accesibiliy UX guidelines demonstrated on MyVyo mobile app to push from single A to AA&AAA WCAG minimum standards
CX & UX playbooks for integrating UCD practices in to Canon's digital teams and customer support network
Carbon Genetics, a startup focused on 3D carbon fibre printing for advanced body styling of luxury sports edition cars
Chatbot strategy, implimentation and TOV for Diageo's recently founded innovation hub
Diageo design thinking workshop training manual
Diageo UX Playbook detailing strategic approaches, workshop tools, methods and outputs
Unilever presentation to optimise 404 practices across all 500 brands globally
Unilever presentation to refresh the global response to CAPCHA and bot detection
Unilever presentation to refresh the global response to single sign on, social sign on and user account creation on the current system
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