PROJECT OVERVIEW
The National Citizen Service (NCS) is a voluntary personal and social development program for 16–17 year olds in England and Northern Ireland, funded largely by money from the UK Government. As part of Leo Burnett's re-brand there was a re-platforming of the back end, brand refresh and mobile design (that currently didn't exist).
As Lead UX I managed the team in Leo Burnett's first foray in to UCD. We were assigned a war room, ran a series of stakeholder interviews and created a series of UX documents that demonstrated our thinking to the client before prototyping and build.
RESEARCH & DEFINITION
Both the current struggling tech platform, delicate nature of the handling of teenage audiences and their personal data and the nature of the NCS engagement all had their own challenges.
DESIGN & PROTOTYPING
Both the current struggling tech platform, delicate nature of the handling of teenage audiences and their personal data and the nature of the NCS engagement all had their own challenges.
